THE SELLING PROCESS
How I sell homes that DID NOT sell in 30 days or less
This proven process has sold 7 Summerlin sellers who could not sell with an average of 19 days to contract and 98.7% of asking price. Each step is designed to overcome stigma of unsold homes, maximize exposure, and attract qualified buyers. Learn about my complete services, see real success stories from homes I've sold, and check out my complete seller's guide for comprehensive guidance on evaluating agents and preparing to relist.
your home DID NOT sell because your previous agent DID NOT have a process. They posted to MLS, held maybe one open house, and hoped for the best. That's not a process. That's incompetence. I have a proven 5-step process that sells homes that DID NOT sell. Fast. At top dollar. With zero excuses.
The selling process is broken down into five clear steps, each with specific deliverables and timelines. Step 1 is initial consultation. Step 2 is strategic reset. Step 3 is aggressive marketing launch. Step 4 is active negotiation. Step 5 is closing and escrow. Every step has measurable outcomes. Every step moves you closer to SOLD.
Why a Process Matters
Most agents do not have a process. They wing it. They post to MLS and hope. They hold one open house and pray. They wait for offers and accept whatever comes. That's not how you sell homes. That's how you get expired.
The Dr. Jan Process
My process is proven. I've used it to sell 7 Summerlin sellers who could not sell with an average of 19 days to contract and 98.7% of asking price. The same process can sell yours. The only question is: are you ready to work with an agent who actually has a process?
Initial Consultation
1 DayFree analysis of why your home did not sell and what needs to change. No BS, just honest assessment.
Strategic Reset
3-5 DaysProfessional photography, staging, 3D virtual tour, and complete MLS reset with fresh listing.
Aggressive Marketing Launch
Week 1-297-point marketing system including social media blitz, network activation, targeted ads, and strategic open houses.
Active Negotiation
Week 2-3Aggressive follow-up on all showings, buyer psychology tactics, and strategic counter-offers.
Closing & Escrow
Week 3-4Timeline enforcement, problem resolution, and smooth closing process.
WHAT'S INCLUDED
Every step of the process includes comprehensive services designed to sell your HOME THAT DID NOT SELL fast and at top dollar. Here's what you get:
The Investment
I invest $5,000+ in marketing per listing. Your previous agent spent $100. The difference is obvious: expired vs. sold, $0 commission vs. full commission, $4,964/month loss vs. top dollar sale.
The Process Timeline
Each step of the process is designed to overcome stigma of unsold homes and attract qualified buyers. Here's what happens in each step:
Step 1: Initial Consultation (Day 1)
The process starts with a free consultation. I analyze why your home DID NOT sell and what needs to change. No BS, just honest assessment. I'll tell you exactly what your previous agent did wrong, what I'll do differently, and how quickly I can sell your home. This consultation is free, with no obligation and no pressure.
During the consultation, I review your HOME THAT DID NOT SELL history, analyze market conditions, assess your home's condition, and identify what went wrong. I'll explain why your home DID NOT sell - was it poor marketing? Overpricing? Lack of follow-up? I'll be honest about what needs to change. Then I'll explain my process, show you proven results, and answer all your questions. This consultation is your opportunity to understand what went wrong and what I'll do differently.
What You Get
- • Free analysis of why your home DID NOT sell
- • Honest assessment of what needs to change
- • Clear explanation of my process and proven results
- • Real answers, not sales pitches
- • Market analysis and pricing strategy discussion
- • Timeline expectations and process overview
Step 2: Strategic Reset (Days 2-5)
Once you decide to work with me, we immediately begin the strategic reset. Professional photography and staging. 3D virtual tour creation. Market analysis and pricing strategy. Fresh MLS listing with optimized description. Social media marketing blitz launch. This is when we eliminate the stigma of "expired" by making your home look brand new.
The strategic reset is critical. This is where we transform your HOME THAT DID NOT SELL into an attractive opportunity. Professional photography showcases your home at its best. Staging makes it look like it belongs in a design magazine. 3D virtual tours allow buyers to tour 24/7. Market analysis ensures proper pricing. Fresh MLS listing eliminates expired stigma. Social media blitz creates immediate buzz. This complete reset is what separates my system from your previous agent's "hope and pray" approach.
What You Get
- • Professional photography and staging ($3,700 investment)
- • 3D virtual tour creation
- • Market analysis and pricing strategy
- • Fresh MLS listing with optimized description
- • Social media marketing blitz launch
- • Twilight drone photography
- • Aerial property shots
- • Staging consultation and implementation
Step 3: Aggressive Marketing Launch (Week 1-2)
Week 1-2 is all about maximum exposure. Strategic open house with buyer pre-qualification. Network activation reaching 500+ agents. Targeted Facebook and Google ads. Email marketing to qualified buyers. Daily follow-up on all showings. This is when the momentum builds and offers start coming in.
The aggressive marketing launch is where my 97-point marketing system comes into play. Your previous agent posted to MLS and disappeared. I launch a comprehensive marketing blitz that reaches thousands of potential buyers. Strategic open houses with buyer pre-qualification attract serious buyers. Network activation reaches 500+ agents who can bring qualified buyers. Targeted Facebook and Google ads reach buyers actively searching for homes. Email marketing campaigns reach qualified buyers in your price range. Daily follow-up ensures every showing is tracked and every buyer is contacted. This aggressive marketing is what creates momentum and generates offers.
What You Get
- • Strategic open house with buyer pre-qualification
- • Network activation (500+ agent contacts)
- • Targeted Facebook/Google ads
- • Email marketing campaigns
- • Daily follow-up on all showings
- • Social media marketing blitz
- • Buyer feedback collection and analysis
- • Weekly marketing performance reports
Step 4: Active Negotiation (Week 2-3)
Week 2-3 is when offers come in and negotiations begin. This is where most agents fail. They accept lowball offers or let negotiations drag on. I use aggressive follow-up, buyer psychology tactics, and strategic counter-offers to get you top dollar. I do not wait for offers. I create them.
Active negotiation is where I maximize your sale price. Your previous agent probably accepted the first offer or let negotiations drag on. I use aggressive follow-up to create urgency. Buyer psychology tactics to create competition. Strategic counter-offers to maximize price. Inspection negotiation to protect your interests. Appraisal protection to ensure sale price. I do not accept lowball offers. I negotiate them up. I do not let deals fall apart. I manage every detail. This aggressive negotiation is how I get 98.7% of asking price average, not 92% or 95%.
What You Get
- • Aggressive offer follow-up within 2 hours
- • Buyer psychology tactics
- • Strategic counter-offers
- • Inspection negotiation
- • Appraisal protection
- • Multiple offer management
- • Timeline enforcement
- • Contract negotiation and review
Step 5: Closing & Escrow (Week 3-4)
Week 3-4 is closing. Escrow management, timeline enforcement, problem resolution, final walkthrough coordination. This is where deals fall apart with other agents. I do not let that happen. I manage every detail, enforce every timeline, resolve every problem. SOLD - Proven results.
Closing and escrow is where deals fall apart with other agents. They disappear after getting an offer. They do not manage timelines. They do not resolve problems. They let deals fall apart. I do not let that happen. I manage every detail through closing. Escrow management ensures timelines are met. Problem resolution handles issues as they arise. Final walkthrough coordination ensures smooth closing. Closing management ensures all documents are signed. Post-closing support ensures you are satisfied. This complete management ensures your sale closes smoothly and on time. This is where I prove my value. This is where you get SOLD.
What You Get
- • Escrow management
- • Timeline enforcement
- • Problem resolution
- • Final walkthrough coordination
- • SOLD - Proven results
- • Closing document preparation
- • Title company coordination
- • Post-closing support
Why This Process Works
This process has sold 7 Summerlin sellers who could not sell with an average of 19 days to contract and 98.7% of asking price. Here's why it works:
Complete Reset Eliminates Stigma
The strategic reset eliminates stigma of unsold homes. Professional photography, staging, and fresh MLS listing make your home look brand new. Buyers do not see "expired." They see "opportunity." This reset is what transforms HOMES THAT did not SELL into attractive opportunities.
Maximum Exposure Attracts Buyers
The aggressive marketing launch creates maximum exposure. Strategic open houses, network activation, targeted ads, and email marketing reach thousands of potential buyers. This exposure is what generates showings and creates offers.
Aggressive Negotiation Maximizes Price
The active negotiation maximizes your sale price. Aggressive follow-up, buyer psychology tactics, and strategic counter-offers get you top dollar. This negotiation is what delivers 98.7% of asking price average.
Complete Management Ensures Closing
The closing and escrow management ensures smooth closing. Timeline enforcement, problem resolution, and complete coordination ensure your sale closes on time. This management is what prevents deals from falling apart.
READY TO START THE PROCESS?
Contact Dr. Janet Duffy
Business Hours
Monday - Sunday: 8:00 AM - 8:00 PM
Available 7 days a week
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